Craft
Why is pashmina combed, never shorn?
Because the fibre is the undercoat. Shorn wool is another animal. The valley knows the difference, even when the market does not.
Grand Nilofer · @nilofer
The rooms of the world.
r/nilofer · @nilofer
Questions the valley can answer. Fibre, time, name.
Harud
What does NISHAT mean?
Garden of Delight. The Mughal garden above the lake. The shawl is that garden after dark.
Film
SATRANG — look, weave, drape
A twenty-second film of the shawl as it is worn. The house now keeps a short film for every piece.
House
Who is Nilofer Wani?
The founder. The house carries her name so the makers are named, and the word pashmina is no longer borrowed.
Cares
What is Nilofer Cares?
Education, health, hygiene, skill. For artisan families, and above all the girl child.
Name
Why fifty names?
A garden, a lake, the snow. The name is the shortest way to say where each shawl comes from.